Events organisation

Where can you organise a motoring event? Our top suggestions

The success of a motoring event depends on balancing a number of factors, such as accessibility, safety, logistics and brand image. These elements can be challenging to combine. This raises the central question: where can you organise a car event that is functional, attractive, and aligned with your objectives?

Whether it is a product launch, technical training or a customer event focusing on electric or eco-friendly mobility, the choice of venue is crucial… but not an easy one.

Here, Atypiic experts will share their insights with you:

the various event formats in the motoring world.
The key questions to ask to help you anticipate any constraints.
We will also take a closer look at 4 tried-and-tested venues for your motor industry events.

Indoor, outdoor or marquee exhibition? How do you manage the weather, traffic and test drives? Atypiic’s hotels, in the countryside or close to major roads, offer forecourts, car parks, exhibition halls and integrated services to help you organise your motoring event efficiently and with peace of mind.

Published: 02-12-2025

A wide range of motoring events

International company retreat

A car manufacturer brings together its top European managers for a three-day company retreat. Objectives: strategic alignment, team building, product exposure. The event includes plenary sessions, workshops, a cocktail reception and test drives. The hotel welcomes the group with equipped rooms, accommodation, catering and a forecourt for the exhibition.

Multi-session technical training

An equipment manufacturer organises a week of training with several successive sessions. Each group benefits from sub-commission meeting rooms, dedicated space events, continuous breaks and adapted meals. The event includes a technical car park, demonstration areas and charging points for electric vehicles under test.

B2B electric mobility event

A full service leasing company is bringing together its business customers for a seminar on electric transport. The programme includes a conference, exhibition, test drives and a cocktail reception. The hotel provides a plenary room, a 100-space car park and authorises the temporary installation of recharging points on its premises.

Organise a motoring event

How to choose the right venue for your motoring event?

A venue that reflects your brand: a strategic factor

First and foremost, the venue must serve your message. Does it align with the image of your product or brand? Would you prefer a green or seaside setting, or something more technical, urban, premium or confidential? The venue’s aesthetics, natural surroundings, architecture and modularity all directly contribute to the experience perceived by your guests.

Logistics, access and traffic: essentials not to be overlooked

Logistics accessibility is a second important point: is the site accessible to lorries and transport vehicles? Does it have manoeuvring areas and separate car parks for guests, staff and vehicles on display? Can flows be organised to avoid crossing paths? Appropriate set-up and dismantling times can also help to keep things moving smoothly.

Technical requirements specific to cars

Do you need charging points on site or nearby? What type of roads do you need? Urban, winding, hilly, cobbled, motorway or 4×4 tracks? Some events also include access to a test track. It is important to anticipate these technical elements so that the test drives are a natural part of the overall experience.

Venues that adapt to your scenario, rain or shine.

Do you need an indoor, outdoor or mixed space? Would you like the exhibition to be on a forecourt, indoors or under a marquee? Not all venues allow vehicles indoors, so check door heights, access widths and permissible loads. You should also consider a plan B for adverse weather conditions, such as a tent or covered structure to shelter traffic. Visitor and exhibitor flow management should also be planned as early as the scouting phase.

Catering, atmosphere, welcome: the details that make all the difference

The venue should reflect the essence of your event: premium, relaxed, eco-friendly or high-tech? Select a catering option that meets your requirements, whether it’s finger food, cocktail parties, seated dinners, buffets or barbecues. Don’t forget relaxation areas, entertainment and well-being facilities such as spas, golf courses and lounges, which will make your guests feel welcome.

Spotlight on 4 tried-and-tested venues for your motoring events

Organising a successful motor industry event requires equal attention to substance and form. At Atypiic, we offer a selection of venues that combine technical infrastructure, varied settings, accessibility partners and integrated event services. Below, we focus on 4 hotels that are ideal for launches, training sessions, test drives and gatherings around the motor industry.

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an aerial view of a large hotel Mercure Chantilly surrounded by trees

Mercure Chantilly: a natural setting and XXL capacity

With the capacity to exhibit up to 500 vehicles outdoors and 5 indoors, as well as space for 7 buses, the Mercure Chantilly is one of the most complete venues for organising a motoring event. It boasts an events forecourt, spacious car parks and HGV access, as well as a helicopter pad.

Its 21 fully-equipped venues can be used for plenary sessions, showrooms and workshops. Just 15 km from the UTAC CERAM circuit and 18 km from 4×4 tracks, it is also close to urban, paved (2 km) and winding forest roads.

Its green surroundings, swimming pools, wellness areas, golf course and on-site restaurants guarantee a premium experience. Service stations and car washes are less than 10 minutes away.

A benchmark Atypiic destination, suitable for exhibitions and tests, in the heart of the Picardy countryside, less than an hour from Paris.

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a large building with pink flowers in front of it

Mercure Tours Sud: a stopover for car shows and roadshows

Located just 96 km from the 24 Hours of Le Mans circuit and 5 km from the motorway, the Mercure Tours Sud hotel is the perfect venue for roadshows, themed exhibitions and gatherings of enthusiasts. The hotel welcomes clubs and associations of collectors, as well as events focusing on specific models, such as electric or vintage vehicles.

Thanks to its public car park with space for 80 cars, convenient access, and the diversity of the surrounding roads (urban, wooded and hilly), the venue is ideal for dynamic test drives and product presentations.

The modular meeting rooms, which are connected to the Espace Malraux auditorium, can be configured in a variety of ways for briefings, events, conferences and product launches. The complex is complemented by a swimming pool, wellness areas and on-site catering.

It is a versatile, calm and functional Atypiic destination for your events, where passion, technical expertise and hospitality come together.

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a swimming pool surrounded by chairs and trees with a golf course in the background

Novotel Saint-Quentin-en-Yvelines: a hotel for large-scale motoring events

Located 30 km from Paris and surrounded by greenery, this is the ideal venue for large-scale motoring events. The site includes accommodation, catering facilities, flexible meeting rooms and car parks.

Having previously hosted international sporting competitions, le site is also ideally suited to networking events, technical seminars, press presentations and test days. The controlled environment provides access to urban roads, expressways and mixed test areas.
Event spaces are available for plenary sessions, sub-committee meetings and showrooms.

This is an accessible, modular and tried-and-tested Atypiic destination for demanding, high-profile technical events.

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a large white building with a lawn in front of it

Mercure Maintenon: for a confidential motoring event

Located less than an hour from Paris, between Chartres and Rambouillet, the Mercure Maintenon is a popular destination for confidential or premium motoring events, in a green, peaceful setting imbued with royal elegance.

Perfect for technical training courses, model presentations or customer gatherings on a human scale, the hotel offers a discreet forecourt, adapted parking and immediate access to picturesque roads for test drives in the heart of nature.

The hotel’s functional meeting rooms, top-quality accommodation and committed catering, served on the terrace or in an interior open to nature, make it a highly popular venue for events with a high emotional or relational value.

This intimate Atypiic destination is perfect for small-scale launches, regional tours and motoring events that focus on building strong customer relationships.

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Not sure where to hold your motoring event? Expand your search to include our partner venues and find the environment, facilities and services that best suit your needs.